With a vision to become the premier quality food retailer in the world, Publix recognizes the power of strong personal relationships, including the passion, tradition, and community that come with being a football fan. They understand the role they play in the special moments shared among family and friends, especially those centered around food. This season, the goal is to drive total store sales and increase items per customer as shoppers stock up on great prices for participating products and featured recipe ingredients throughout the Ultimate Tailgate Party (UTP) Sales Event.