The goal of this project was to extend Cox Mobile’s spring promotional campaign into a summer push focused on driving smartphone sales through instant savings and affordable monthly payments. The campaign featured three creative variations: a generic, OEM-agnostic smartphone offer, an Apple iPhone 15 promotion, and a Samsung Galaxy S24 promotion. The creative also incorporated a new Cox Mobile gradient design system while maintaining Apple and Samsung brand requirements.

The campaign spanned a wide range of deliverables, including digital display ads, online video, social media, email, retail signage, in-store displays, and other owned marketing channels. The creative needed to communicate the core promotional offer clearly while accommodating legal disclaimers, financing details, and manufacturer branding. A key challenge was simplifying the existing campaign look to create cleaner, less crowded layouts while maintaining consistency across formats, audiences, and device-specific versions.