Spring is known as the most popular season to deep clean homes but this has changed a bit post-pandemic. According to the American Cleaning Institute's latest National Cleaning Survey, 69% of Americans say they plan on spring cleaning in 2022 (down 8% from prior 2 years) but 55% say they're already cleaning more than usual due to COVID-19. Additionally, 54% percent of spring cleaners say they’ll clean & organize the same amount this year, while 37% indicate they’ll clean more this go-round. Despite the “Household Cleaners” category continuous growth in sales, the Publix Spring Cleaning Sales Event in 2021 had to be canceled due to supply chain constraints caused by the pandemic.

For 2022, Publix has an opportunity to leverage the momentum to increase size of basket and improve customer perception of pricing by bringing back the dedicated Spring-Cleaning Sales Event during the ad weeks of March 10 and March 17.